we’re here to democratize natural skincare

Here’s the thing: Achieving and caring for beautiful healthy skin doesn’t have to be difficult. We’re here to democratize natural skincare and ensure that local beauty secrets from around the world are accessible to all. You should love your skin at every age, and we want to help you do that.

we’re family

Natalia Bednarek
Natalia Bednarek
A young millennial and entrepreneur, Natalia is passionate about travel, beauty, and friendship. She’s a courageous type A, and a fierce supporter of women and the freedom of choice. She oversees the marketing and e-commerce side of HERLA in New York.
Krystyna Bednarek
Krystyna Bednarek
Natalia’s grandmother, Krystyna, is a world traveler with a passion for nature, science, and beauty. She’s an ambitious (and a little bossy!), successful entrepreneur, and a vocal advocate for women’s career advancement. She oversees manufacturing of our products and ingredient sourcing, and leads our family-owned lab in Poland.

our mission: uncovering nature’s secrets

Over many years of traveling all around the world, Natalia’s grandmother, Krystyna, explored techniques that women in different countries and cultures have developed to take care of their skin.

Often times, these beauty secrets had been passed down from generations of women, just as Krystyna brought them home to share with her own granddaughter — and now you.

responsibly-sourced, all-natural ingredients

We believe you deserve to pamper your skin with the best stuff out there. Taking inspiration from local skincare secrets, we source an unprecedented variety of the finest natural ingredients being used around the world. Since 2013 we have been providing botanical ingredients to well known beauty brands in Europe. We are now offering them directly to you.

made by women for women

We leverage the unique knowledge of women across cultures and generations to deliver the highest quality cosmetics.

Every place on Earth has rich flora with unique benefits — female chemists at our family-owned HERLA lab in Poland harness these natural resources to create safe and effective skincare formulas they’re proud to use themselves.

Here at HERLA we put women first every step of the way, which is why we’re committed to primarily employing women at our lab, and above all, supporting their growth.
the best skincare for women is created by women themselves